Filipinos spend 2 to 4 hours playing online games
By Erwin Lemuel Oliva, INQ7.net
FILIPINOS spend two to four hours playing online games, an executive of the local online game publisher Netplay told INQ7.net.
Filipinos have also been predominantly buying retail pre-paid cards prescribe a certain amount of time to play a game, instead of subscribing to online games and paying monthly or yearly fees.
"Players spend around 100 to 150 pesos a month on retail pre-paid cards," said Ludwig Santos, president of Netplay, local publisher of the massively multiplayer online game Priston Tale. "Being Filipinos, we still like 'tingi' (retail)," he added.
Priston Tale has about 500,000 registered users and an average of 1,000 new registrations a day.
Online game publishers are also resorting to more marketing gimmicks to promote loyalty among users.
Netplay recently signed up teen idol Angel Locsin to endorse Pristontale Philippines.
"I am not really playing online games. But when I learned about this game (Priston Tale), I got very excited. I can relate to this game because even girls like me can play this game," Locsin told INQ7.net in an official contract signing with Netplay.
Playing a Filipino version of a Wonder Woman-like heroine in Priston Tale, Locsin said that she particularly liked the game because she loves fantasy. She also plays a winged character in the local television and movie fantasy drama "Mulawin."
"I feel blessed to be chosen to endorse the game," Locsin added. "I will certainly tell parents not to be afraid of online games. Online games are a good place to find friends."
Netplay signed up Locsin to endorse the game because of feedback from players of Priston Tale, which has about 4,000 to 6,000 concurrent players in a day. An avatar will soon be created based on her character. She will also be available for online chats within the game soon, the game publisher said. Locsin is a talent for GMA Network, an Inq7 parent company.
According to the International Data Corp., Philippine online gaming revenues were predicted to hit 13.4 million dollars in 2005, an almost 50-percent increase from last year's nine million dollars.
The number of Philippine online gamers was anticipated to hit four million in 2005, a 33.9 percent increase from 2004.
IDC said that with its increasing popularity and the interest in online gaming, the Philippine online gaming industry is emerging as Southeast Asia's powerhouse.
The research firm pointed out that despite poor infrastructure support and service quality, piracy, foreseeable government regulation, and game genre saturation, the country's online gaming industry remains poised to evolve into a mature and consolidated, albeit price-conscious market.
IDC Philippines added that the popularity of massive multiplayer online role-playing games, the prevalence of Internet cafés, and the prepaid online gaming subscription model, were among the key factors that have contributed to the market's growth over the past two years.
IDC also showed that Filipino online gamers are usually quick to learn, Internet-savvy, community-oriented, content-focused, and updated on developments in online gaming
FILIPINOS spend two to four hours playing online games, an executive of the local online game publisher Netplay told INQ7.net.
Filipinos have also been predominantly buying retail pre-paid cards prescribe a certain amount of time to play a game, instead of subscribing to online games and paying monthly or yearly fees.
"Players spend around 100 to 150 pesos a month on retail pre-paid cards," said Ludwig Santos, president of Netplay, local publisher of the massively multiplayer online game Priston Tale. "Being Filipinos, we still like 'tingi' (retail)," he added.
Priston Tale has about 500,000 registered users and an average of 1,000 new registrations a day.
Online game publishers are also resorting to more marketing gimmicks to promote loyalty among users.
Netplay recently signed up teen idol Angel Locsin to endorse Pristontale Philippines.
"I am not really playing online games. But when I learned about this game (Priston Tale), I got very excited. I can relate to this game because even girls like me can play this game," Locsin told INQ7.net in an official contract signing with Netplay.
Playing a Filipino version of a Wonder Woman-like heroine in Priston Tale, Locsin said that she particularly liked the game because she loves fantasy. She also plays a winged character in the local television and movie fantasy drama "Mulawin."
"I feel blessed to be chosen to endorse the game," Locsin added. "I will certainly tell parents not to be afraid of online games. Online games are a good place to find friends."
Netplay signed up Locsin to endorse the game because of feedback from players of Priston Tale, which has about 4,000 to 6,000 concurrent players in a day. An avatar will soon be created based on her character. She will also be available for online chats within the game soon, the game publisher said. Locsin is a talent for GMA Network, an Inq7 parent company.
According to the International Data Corp., Philippine online gaming revenues were predicted to hit 13.4 million dollars in 2005, an almost 50-percent increase from last year's nine million dollars.
The number of Philippine online gamers was anticipated to hit four million in 2005, a 33.9 percent increase from 2004.
IDC said that with its increasing popularity and the interest in online gaming, the Philippine online gaming industry is emerging as Southeast Asia's powerhouse.
The research firm pointed out that despite poor infrastructure support and service quality, piracy, foreseeable government regulation, and game genre saturation, the country's online gaming industry remains poised to evolve into a mature and consolidated, albeit price-conscious market.
IDC Philippines added that the popularity of massive multiplayer online role-playing games, the prevalence of Internet cafés, and the prepaid online gaming subscription model, were among the key factors that have contributed to the market's growth over the past two years.
IDC also showed that Filipino online gamers are usually quick to learn, Internet-savvy, community-oriented, content-focused, and updated on developments in online gaming
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